Big Brother 2012 launch at Dreamworld on Monday night.
GOLD Coast pin-up Charne, Melbourne skater chick Estelle and British beauty Layla are the first Big Brother housemates up for eviction.
ALL 14 housemates are now locked inside the bubble of the Big Brother House, and so the game play begins.
THE latest crop of Big Brother housemates were unveiled on Monday night. Host Sonia Kruger introduced viewers to 10 housemates, with four more to be revealed.