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Work-at-home mums' online success

Erica Perry with her son Phoenix and business partner Cas McCullough. The ladies have a business called Work at Home Parents.
Erica Perry with her son Phoenix and business partner Cas McCullough. The ladies have a business called Work at Home Parents. Sarah Harvey

TWO Ipswich women are celebrating the enormous success of their global support website for work-at-home parents (WAHP) after hitting 8000 followers on Facebook.

Cas McCullough from Chuwar and Erica Perry from West Ipswich bought the site earlier this year from Rockhampton mum Amanda Powell.

The website, www.supportawahp.com.au, is a vital networking tool for people with home-based businesses.

Mrs McCullough said working from home could be isolating, making social media the cheapest and easiest way to reach niche markets.

“People can list on our directory and promote their business via our website and Facebook page,” Mrs McCullough said.

“WAHPs can support each other, share useful information and resources, gain recognition for their work and learn the how tos of business development and marketing without a huge financial outlay.

“We also welcome businesses that support WAHPs. For instance craft stores which sell handmade items made by WAHPs or markets which promote handmade products are welcome as are small work-at-home businesses.

“There is a wide range of businesses represented on Support a WAHP, everything from camper trailer builders to modern cloth nappy designers.”

To celebrate achieving 8000 followers the women are running a Mother's Day photography competition with Karen Gunton's Build a Little Biz and Amanda Taylor's Ipswich-based Popeto Portrait Studio.

“It's our way of saying thanks to our loyal followers,” Mrs McCullough said.

“We plan on introducing the online catalogues and Youtube videos into our marketing mix in the next few months and always look at how we can offer our sponsors better ways of engaging with their client-base.”

The competition is open to any WAHP and closes on Friday.


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