Winter marketing campaign underway in Byron Bay
BYRON shire's winter tourism marketing campaign has commenced, the first to be crafted by VIA Byron the new shire wide representative body for the $350 million local visitor industry.
The $150,000 campaign will run till the end of June and target visitors aged thirty-five and over nationally through digital marketing, social media, billboards, direct marketing and public relations.
VIA Byron president Cameron Arnold said the campaign would seek to support participating businesses during the quieter winter months.
"We have taken the best elements from previous campaigns such as the Byron Naturally campaign and worked from there," Mr Arnold said.
"It's incredibly exciting to finally have all the key stakeholders for tourism and the visitor economy in the Byron shire talking from the same page. This is our greatest achievement so far."
Membership of VIA Byron includes Byron Shire Council, the Brunswick Visitor Centre, the Mullumbimby Chamber of Commerce, the Byron Visitor Centre, Byron United, Business Ashored (Ocean Shores) and the Bangalow Chamber of Commerce. The body will represent the shire's visitor industry at a local, state and federal level.
VIA Byron is funded for three years and are "building acumen to secure long term funding", Mr Arnold said.
Byron Shire Mayor Simon Richardson said: "I am seeing more people working together across the whole of the shire toward creative tourism outcomes and I'm loving it."