WHAT would you give up for principle?
That's a question that's been posed in the heat of the US primaries with one brave media company turning its back on lucrative advertising contracts from the Republican Party because of its offence at policy statements by candidate Donald Trump.
Buzzfeed founder Jonah Peretti, who was also a co-founder of the Huffington Post, has today told staff in an email marked "Trump Related Business Decision", in April the Republican National Committee signed an agreement to "spend a significant amount on political advertisements slated to run during the Fall election cycle".
"We certainly don't like to turn away revenue that funds all the important work we do across the company," Peretti wrote.
"However, in some cases we must make business exceptions: we don't run cigarette ads because they are hazardous to our health, and we won't accept Trump ads for the exact same reason.
"As you know, we accept advertisements from both republican and democratic candidates and we were pleased to accept this advertising order from the RNC.
"Since signing this advertising deal, Donald Trump, as you know, has become the presumptive nominee of his party.
"The tone and substance of his campaign are unique in the history of modern US politics.
"Trump advocates banning Muslims from travelling to the United States, he's threatened to limit the free press, and made offensive statements toward women, immigrants, descendants of immigrants, and foreign nationals.
"Earlier today Buzzfeed informed the RNC that we would not accept Trump for President ads and that we would be terminating our agreement with them.
"The Trump campaign is directly opposed to the freedoms of our employees in the United States and around the world and in some cases, such as his proposed ban on international travel for Muslims, would make it impossible for our employees to do their jobs.
"We don't need to and do not expect to agree with the positions or values of all our advertisers.
"And as you know, there is a wall between our business and editorial operations.
"This decision to cancel this ad buy will have no influence on our continuing coverage of the campaign."
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