Tourism hinges on difference


PEOPLE want a holiday experience they can talk about at a dinner party rather than just another gadget and tourism marketers need to make the most of this, according to University of Queensland research.

UQ School of Tourism senior research fellow Dr Noel Scott said many people have all the gadgets and designer clothes they needed, so they started hunting around for unique tourist destinations and experiences.

“The tourist destinations need to provide these people with an experience they cannot get anywhere else,” Dr Scott said.

The comments come as Dr Scott prepares to release a book he edited with fellow researchers Eric Laws and Philipp Boksberger called Marketing of Tourism Experiences.

The book covers things such as wine tourism, visits to museums and national parks, design of urban precincts with tourism in mind and inter-cultural experiences.

Dr Scott said it aimed to help tourism marketers appreciate how important it was to sell their destinations as places where people could experience exciting new things.

He said tourism marketing worked best when it evoked the senses and emotions.

Thinking of a holiday? Check out our Travel section for more.

Stay Connected

Update your news preferences and get the latest news delivered to your inbox.

Country Club becomes the centre of power

GENERATION: Nationals Parliamentary Secretary for Renewable Energy Ben Franklin, presenting the funding to the Club - General Manager Andrew Spice, Golf Director Ian Wingad, Chairman Peter Tomaros, Treasurer Anne Slater, and Director Tony Dahl.

Grant to Shore emergency centre

An evening of Muslim Sufi music with Tahir Qawwal

LOCAL: Canadian-born Tahir Qawwal.

Qawwali is a form of Sufi devotional music from Pakistan and India

Beauty and the Beast as a ballet

TROUPE: Dancers Elise Jacques and William Douglas.

By the Victorian State Ballet

Local Partners