NEWLY-formed local tourism body North Coast Destination Network has applied for $430,000 from the state's peak tourism body, Destination NSW, to help further develop a series of tourist drives across the region.
If successful, the funding would help create an integrated arts and nature walk on the drive from Lismore to Tweed via Kyogle and a creative arts trail from Lismore to Byron via Bangalow.
NCDN executive officer Belinda Novicky said the extra funding would also be used to improve signage along the drives.
The application is additional to $690,000 guaranteed to the region, to be used to develop and market distinct tourist "experiences" across the North Coast, such as food and wine, nature-based tourism, and culture and arts.
NCDN has also submitted a long-term tourism management plan to Destination NSW for the development and sustainability of tourism in the region.
Ms Novicky said more than 1.1 million cars travelled the Pacific Hwy every year and the aim was to encourage them to check the North Coast out.
"We're enticing visitors to explore the region and increase expenditure and even for passers-by to stop and stay for a few days," she said.
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