Chris Hemsworth with wife Elsa Pataky and son Sasha Hemsworth at Uluru-Kata Tjuta National Park, Northern Territory.
Chris Hemsworth with wife Elsa Pataky and son Sasha Hemsworth at Uluru-Kata Tjuta National Park, Northern Territory. Tourism Australia

There is nothing like Chris Hemsworth (and Australia)

BYRON BAY's most popular family, the Hemsworth-Pataky clan, have come back to their Broken Head home after travelling around Australia, and they want everyone to look at their memories of their trip.

Chris Hemsworth is currently Australia's face to the world, and people overseas cannot get enough of him and his family.

The Hollywood actor is one of the centrepieces of the Tourism Australia's There's Nothing Like Australia campaign.

Millions of Chris Hemsworth fans on Instagram, Twitter and Facebook will follow the actor and his family on a family trip throughout Australia, as part of a Tourism Australia campaign to encourage more international travellers to book an Australian holiday.

The same applies to actress Elsa Pataky, Hemsworth's wife and a celebrity in the Spanish-speaking world in her own merit.

The combined campaign seems to be working. The images have gathered thousands of comments from across the world, most of them saying "yet another reason to go to Australia."

My album cover, called "snakes and the big rock" #seeaustralia @australia #exploreuluru

A photo posted by Chris Hemsworth (@chrishemsworth) on

 

Photos and video taken during the trip by Chris and his wife Elsa will be shared with their combined 10 million social media followers as well as a similar number of social media fans and followers of Tourism Australia, the state and territory tourism organisations and the industry operators featured in the ten day famil trip.

The trip

Melbourne-raised Hemsworth and Spanish actress Elsa Pataky began their journey at Uluru and Kata-Tjuta National Park, experiencing the heart of Australia for the first time, visiting the sacred sites of Kuniya Pitti, walking amongst Bruce Munro's Field of Light art installation and enjoying a sunrise meeting with the local Anangu people.

They then travelled into the Kimberley region of Western Australia, staying at the Berkeley River Lodge, enjoying barramundi fishing, a private river cruise to Casuarina Falls, swimming in the waterholes of Berkeley Creek, a 4WD beach drive and an outback helicopter trip to secluded billabongs.

The family then spent five nights in the Whitsundays in Qeensland, where Chris Hemsworth went scuba diving for the first time, sunset sailing, beach water sports and boats excursions to nearby island attractions such as Langford Island and Whitehaven Beach.

 

The Hemsworths family trip was organised by Tourism Australia with support from Tourism and Events Queensland and Tourism WA.

Online success

Since its launch, the new campaign ad, virtual reality (VR) and 360 videos have been viewed more than 10 million times across Facebook, YouTube and Australia.com and helped boost leads to industry partners by 77 per cent.

And the God of teppanyaki said "let there be light" @elsapatakyconfidential 📸photo credit @nicole__foster 🙌

A photo posted by Chris Hemsworth (@chrishemsworth) on

 

Tourism Australia hopes that the spectacular destinations will inspire Hemsworth's fans and followers to follow in his footsteps.

Tourism Australia

New destination content and itinerary ideas inspired by the Hemsworths' trip will also be published on Australia.com, Australia.cn and made available to the Aussie specialist agents overseas to help inspire Australian holiday bookings.

Tourism Australia Managing Director, John O'Sullivan, said Chris Hemsworth had already generated huge worldwide exposure for Australia as Tourism Australia's global ambassador by voicing the new TV ad and through personal appearances overseas and in Australia.

"Chris Hemsworth is already lending a genuine Australian voice to our campaign," he said.

"This family has taken that sense of authenticity a step further, giving him and his family the chance to show the world first-hand what it feels like to immerse yourself fully in an Australian holiday."


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