Subconscious shopping a new ploy
CRAZY food scientists and creative geniuses, Bompas & Parr, are to launch their most ambitious project to date with UK high-end fashion store, Browns Focus.
Their Hypnotic Shop will deploy an array of strategies to touch peoples’ subconscious and make them buy.
The installation will be a full sensory assault, using visuals, smells and subliminal messaging to influence customers’ purchasing pattern.
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