Sporting events to lift coast tourism figures in 2015

Surfing will be just one of the many sports bringing in tourists to the Sunshine Coast region this year.
Surfing will be just one of the many sports bringing in tourists to the Sunshine Coast region this year. Geoff Potter

HOWZAT! The Sunshine Coast will hit the tourism ball out of the park this year as 100,000 visitors spend $50 million during a massive line-up of sporting events across the region.

Tens of thousands of athletes, footballers, netballers and surfers will converge on the coast for 37 major competitions.

And they will be bringing with them family, friends and fans who are expected to splash the cash across the Coast's hotels, retailers, restaurants and attractions.

The 2015 Tag Rugby World Cup, the Under-21 National Netball Championships, the Queensland Oztag junior and senior cups, the Queensland Surf Life Saving Championships and multiple rounds of the Australian Motocross Championships are just some of the key competitions on the Coast's 2015 sporting calendar.

And sport is not the only thing on offer as Sunshine Coast Destination attempts to improve on the region's 2014 visitor figures.

Other events include the four-day Noosa International Food and Wine Festival; the Body Art Festival, featuring Gotye film clip artist Emma Hack; and the third annual Big Pineapple Music Festival, which is sponsored by national youth broadcaster Triple J.

Domestic visitors increased 10.9% and international visitors lifted 9.4% last year.

Tourism and Events Queensland expects about 100,000 visitors to spend at least $50m in the region across the 37 sporting events listed in the 2015 Sunshine Coast official visitor guide.

Sunshine Coast Destination chief executive Simon Ambrose said the region would be ringing up the dollars thanks to sports lovers.

"There's a resurgence in people who are wanting to participate and be healthy and that works incredibly well with our Naturally Refreshing brand," Mr Ambrose said.

"For example, the Mooloolaba Triathlon has a professional element to it and there's a participatory element.

"Thousands of people come along, they train, they compete, they come back - they put it as one of the pinnacle things that they want to do every year.

"They come and stay for two or three days and they'll bring their family.

"The family will go off and do other things - for example, they spend money in restaurants.

"All of that sort of stuff adds money to the economy and so it's really important for us to have a strong sporting event base." 



2015 Sunshine Coast sporting competitions and events include:


Queensland Oztag Junior State Cup


Gatorade Queensland Triathlon Series


Under-21 National Netball Championships

The Noosa Festival of Surfing

Queensland Ocean Swim Series

Mooloolaba Triathlon Festival

Queensland Oztag Senior State Cup

Queensland Youth Surf Life Saving Championships

Sydney to Mooloolaba Yacht Race


Noosa Ultimate Sports Festival


International Rally of Queensland


Queensland Under-14 AFL Championships


Pomona King of the Mountain

Winter Bowls Carnival


XPD Expedition Race

Australian Motocross Championship


IRONMAN 70.3 Sunshine Coast


Swisse Color Run

Australian Veterans Table Tennis Championships


Noosa Triathlon Multi Sport Festival


2015 Tag Rugby World Cup

Topics:  sport tourism

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