THEIR business may be as far away from the sea as you can be on Jonson St, but Mitre 10 Byron Bay has joined forces with Byron Bay's premier annual aquatic event, The Byron Bay Ocean Swim Classic and Mini Swim, by becoming the new sponsors Mini Swim.
"The Whales are pleased to see a business which is dependent on the patronage of the local community put back into that community,” said Syl Reid from Byron Bay Winter Whales who organise the event each year.
"The proceeds from the Ocean Swim event, of which the Mitre 10 Mini Swim is now an important part, have returned some $770,000 to local charities and organisations over the past 29 years.
"Without the support of Mitre 10 for the Mini Swim and Byron Bay Property Sales supporting the Ocean Swim Classic, these charity events and the funds that flow from them would not happen.
Run annually on the first Sunday in May, the Ocean Swim event attracts swimmers from the three major eastern Australian States, many of whom treat it as an end-of-season trip and are regular returnees for the event.
"The original 'Big Swim' was held on the long week-end in October in 1988 but the Whales soon realise that switching to the May time-slot was a much more viable exercise and thus it has proved to be,” said Mr Reid.
"What started out as a morning discussion as three or four of our members walked to the Pass to then swim back to the Surf Club, soon grew into the mighty event we see today.
"The Mitre 10 Mini Swim follows in those very original footsteps.
”For years there was just that 2km swim available for fans of ocean swimming.
" We then hit on the idea of a shorter swim to provide an event for 'the nervous, the novice and the nippers' to have an introduction into the sport of ocean swimming.
"And now there are long-time swimmers of the longer event that can still participate in their sport as they grade back from the Classic Swim distance.
Entries for the two events open on January 1, 2017. For details and entry forms go to: byronbay oceanswimclassic.com.au
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