Holden Barina Spark.
Holden Barina Spark. Contributed

Spark lights line-up fire

THE launch of the all-new Barina Spark marks the beginning of a new product offensive for Holden which will revitalise some the country's most popular carlines between now and mid-2012.

Beginning with the new VE Series II Commodore last month and the all-new Barina Spark unveiled in Sydney this week, Holden will launch a further 10 new models in 20 months.

Holden chairman and managing director Mike Devereux said Holden's local and global vehicle development strategy gave it a solid foundation for growth.

“Over the next year and a half Australian customers will see a roll-out of new Holden product like they've never seen before. We will have new, world-class, market-leading Holden vehicles competing in almost every segment in this market,” he said.

“With vehicles like Barina Spark we are reaching out to a new generation of young customers. With stand-out exterior and interior design, safety and economy, we think we'll have some of the most compelling and desirable offerings across the board.”

Joining the Spark in the light-car segment late next year will be its all-new Barina sibling. In the next segment up is Cruze which is already punching above its weight in the small car category.


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