Business

Social media is winner for team

Mackay Regional Council has taken out the brand communication award for its Council Connect initiative at the Government Communications Australia conference.
Mackay Regional Council has taken out the brand communication award for its Council Connect initiative at the Government Communications Australia conference. Contributed

A DECISION to embrace social media to improve council communication with local residents has proven to be a winner with Mackay Regional Council collecting a national communication award.

Mackay Regional Council has won the Brand Communication Award for its Council Connect initiative, which was presented at last week's Government Communications Australia (GCA) conference in Melbourne.

Corporate communications manager Ken Furdek said the recognition was testament to the commitment and hard work of council's small communications team.

"The entire concept is about connecting with our community and providing up to date information by utilising social media and websites," he said.

"Staff really embraced the new format and have dedicated many hours to achieving our objectives."

The support of TV production company Tropical Exposure was another key part in the successful delivery of the communication format.

Mr Furdek said Council Connect was a fully integrated branded print, television and digital media strategy, which aimed to inform our local community about council's projects, events and facilities.

Judges labelled the Council Connect initiative as "forward thinking" and "something unique" for local government.

"The emergence of social media and increased visitation to council's website meant we had to consider our alternatives," Mr Furdek said.

Mackay Regional Council chief executive officer Peter Franks said council supported the innovative format because it was more cost-effective and efficient.

"Council is continually looking at ways to improve what we do and how we do it to benefit the community," he said.

Mr Furdek encouraged all residents to subscribe to the Council Connect eNewsletter to keep informed and provide feedback via council's Facebook page.

Local Government Association of Queensland president Paul Bell said Mackay was among five Queensland councils to have been recognised at the national level.

Topics:  better business council facebook social media


Stay Connected

Update your news preferences and get the latest news delivered to your inbox.

Driver accused of blowing 0.206 while behind wheel

Man charged after being stopped for breath test in Byron Bay

Mullum's hit cabaret duo Peter and Bambi

COMEDY: Asher Treleaven (La Soirée) and Gypsy Wood (Miss Cage Dance Universe Australia) are Peter & Bambi Heaven.

If David Copperfield and Claudia Schiffer were from this area

NSW's new ban on butter, cream, salt in school canteens

The war on fat has also spread to Vegemite, which has been smeared

Local Partners

LIVE BLOG: Two debutants in Blues team for Origin I

MITCHELL Pearce will get another crack at State of Origin glory with the Roosters playmaker named at halfback in the NSW side for the series oepner.

What to expect at Birds of Tokyo's Ipswich gig

The band will perform at the Racehorse Hotel on Friday.

BAND member Glen Sarangapany talks music, pub grub and doing shoeys

Space Cowboy: Byron's record-breaking showman

MESMERIZING PERFORMER: The Space Cowboy, Byron Bay's Chayne Hultgren, goes on stage this weekend.

See his mind-bending live show this weekend

Enjoy a true Latin chill in Bangalow

Katie Noonan and Karin Schaupp have joined forces for new album, Songs of the Latin Skies, and Australian tour.

With Katie Noonan and Karin Schaupp

Bay to star in Hollywood shark thriller ‘Cage Dive’

A great white thriller that had scenes filmed on the Fraser Coast has been picked up by a major US movie studio.

Celebrity sex tapes: Where does all that money go?

Basically, did Paris and Kim earn fortunes from their videos?

Cher, 71, and Celine Dion wow world at Billboard Awards

“I’m 71 yesterday and I can do a five-minute plank, OK.”

Judah's return to The Voice stage is a knockout

Judah Kelly performs during his knockout round on The Voice.

QUEENSLAND singer nails Adele hit.

Wentworth star Daniielle Alexis: "I was born a boy"

Wentworth star Daniielle Alexis has revealed she was born a boy

Dwayne Johnson, Tom Hanks announce White House bid on SNL

Dwayne Johnson is “officially” running for president in 2020

What to expect at Birds of Tokyo's Ipswich gig

The band will perform at the Racehorse Hotel on Friday.

BAND member Glen Sarangapany talks music, pub grub and doing shoeys

One of Maryborough's most historic homes is still for sale

FULL OF HISTORY: Trisha Moulds is owner of the historic Tinana state known as Rosehill. The beautiful home is currently for sale.

It has been the scene of both joy and tragedies over the years.

The face of the Sunshine Coast's overpriced rental crisis

Alyx Wilson had to rent a $385 unit in Currimundi because the market was too competitive for cheaper rental housing. She is now renting a room from friends who own a house in Currimundi, and says its much more affordable.

Young people feel the strain in competitive, expensive rental market

WATCH: Take a tour of a tradie's dream home

5a Bruce Hiskens Court, Norman Gardens, going for $720,000. INSET: Lea Taylor.

Huge block with potential for anything

REVEALED: Where it's cheaper to pay off a mortgage than rent

6/190 Ewing Rd, Woodridge, is listed for offers $215,000. Picture: realestate.com.au

Brisbane suburbs where it is cheaper to buy than rent

The hardest place in the state to find a rental property

RENTAL SHORTAGE: Richmond River, Ballina Bar Emigrant Creek Pacific Highway Teven Interchange. Photo Jay Cronan / The Northern Star

Not enough supply to meet insatiable demand

Ready to SELL your property?

Post Your Ad Here!