THE snowboarders shredding the half pipe and hills of Pyeongchang are memorising the world at the Winter Olympics...but instead of throwing flips how about hitting 150km/h?
British snowboard sensation Jamie Barrow has just broken the Guinness World Record for fastest speed on a snowboard towed by a vehicle.
He reaches 151.57 km/h on a frozen lake at the Swiss alpine resort of St Moritz when towed behind the Ferrari-engined Maserati Levante S.
Barrow, 25, previously broke the same record in February 2016, when he was clocked at 99.87 km/h at the same location. Yet he was always confident that a much greater speed was possible if he had the right tow vehicle.
This time around he used the Maserati Levante S - which launched in Australia late last year, starting from $169,990
Featuring an all-wheel drive system, the Levante S is powered by a twin-turbo V6 which pumps out 321kW and 580Nm.
Armed with Pirelli Scorpion Winter tyres, the special studded rubbers has 474 studs per tyre and are 4mm long to allow the best grip possible on the frozen lake.
Strict criteria had to be met for the record to meet Guinness World Record guidelines. These included completing a timed run in both directions with specialist recording equipment, set at 100m by a Guinness World Records official.
With 400m needed either side so that the Maserati Levante could accelerate and slow down safely on the snow, a total run of approximately 900 metres was prepared.
Overnight, the first out run was recorded at 151.57 km/h. Due to the Guinness World Record stipulations, a return run back was recorded at 147.72 km/h. The two runs were then averaged to give the final Guinness World Record speed of 149.65 km/h.
"I'm absolutely delighted to have broken my own record,” Barrow said.
"I always knew there was much more speed possible with the right conditions and crucially the right car to tow me. The Maserati Levante made light work of the icy and snowy conditions, giving us the grip to really hit top speed.
"The adrenalin rush is always amazing when you hit those speeds - I'm just happy I was able to hold my nerve, keep the snowboard in line and ultimately smash the world record.”
Barrow was forced to retire from the British Snowboard Cross team in 2013 with a serious back injury, yet has still been pushing the limits of speed snowboarding ever since.
In Australia the Maserati S starts from $169,990 plus on-roads, with the Levante S GranSport and GranLusso starting from $179,990. The turbo diesel powered Maserati Levante is priced from $139,990.
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