Isabella (Spell) (right) and Elizabeth Briedis from Spell show off the jewellery and clothing range at their new store in the Byron Bay Arts and Industry Estate.
Isabella (Spell) (right) and Elizabeth Briedis from Spell show off the jewellery and clothing range at their new store in the Byron Bay Arts and Industry Estate.

Sisters designers to stars

Hollywood actress Sienna Miller has worn one, so has singer Taylor Swift and Australian media personality Ruby Rose.

Jewellery, that is, designed and made in Byron Bay by two enterprising young sisters – Isabella, whose nickname is ‘Spell’, and Elizabeth Briedis.

The sisters, who have just opened their flagship boutique in the Byron Bay Arts and Industry Estate, are busier than ever with their range of eclectic designer jewellery, a new range of clothes and shoes.

The jewellery range features a mix of sterling silver and nickel charms, draped strands of turquoise and precious stones, leather, foreign and antique coins, hand-carved bone and wood, antique chain, locally-collected feathers and one-off vintage finds.

Spell moved to Byron Bay seven years ago from Melbourne, while sister Elizabeth joined the business about a year ago.

The opening of their store is the realisation of a dream for the close-knit sisters.

“We were renting a tiny retail space across the road,” Elizabeth said.

“One day we decided to walk around the industrial estate and to look for a space that we could call our own.

“We found it and have transformed this place.”

Spell and Elizabeth have been designing clothes and jewellery since they were teenagers.

They converted one of their bedrooms into a design studio and ‘got lost in a world of leather and feathers and dismantled vintage jewellery’.

“Once I moved to Byron I was so inspired by the earthy, sexy style of all the girls in town, that I just started to get really serious about designing,” Spell said.

“It became a successful business about five years ago and now that Lizzy has joined in, we’re getting more orders than we can handle.”

Fabric for the clothing and shoes are sourced and made in Bali.

While the jewellery and clothing ranges are inspired by the gypsy, boho look, Spell said their designs didn’t just fit one genre.

“We float around between designs. It’s become known as the Spell look,” she said.

While the sisters’ designs have been seen on many an ‘A-lister’, the jewellery was also last year snapped up by Sportsgirl in Australia.

“It sold out, so we were pretty happy,” Elizabeth said.

“When I saw Sienna Miller wearing one of my necklaces to an opening in New York, well, I was so excited.

“She’s been a long-time muse of mine so it’s really a dream come true.”

And the sisters really are living their dream.

“We’ve just opened a shop, we are busier than ever, I am working with my sister and after work I can go down to the beach and have a swim. How good is that!” Spell said.

Spell designs can be found at 13 Banksia Drive, Byron Bay Arts and Industry Estate, and from the Byron Bay markets.

Their website is www.spelldesigns.com


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