Share my story: personalising road toll statistics
Last year, 327 people lost their lives on Queensland roads. That's close to 10,000 people who were impacted by the death of someone they knew; and for those closest to the victim – someone they loved.
As a result, Transport Minister John Mickel has released a new road safety campaign called 'Share my Story'.
Using online social networks to tell real-life stories of those people who have been affected by the death of a loved one, or have had their lives dramatically changed as the result of an accident.
One such story is that of 18-year-old Tegan Crick.
The Brisbane girl feels she has ruined Mother's Day for her mum forever, since a road crash on that special occasion two years ago rendered her a partial quadriplegic.
Tegan's father, Shane, said she was paralysed from the waist down and had little movement in her hands.
"We still cry about it," he said at the campaign's launch.
"It has turned everything upside down."
The campaign's key feature is an interactive social networking website that allows the sharing of road trauma stories.
It also includes television, print and online advertising of personal stories, to drive home road safety messages.
Tegan appears in a television advertisement that will be used to encourage people to share their story on the website.
"I think it (the campaign) helps with the whole process of healing," said Tegan's father.
"It was really difficult to watch the filming of it because you had to relive it."
The message is simple – if not for yourself, then for your loved ones, go online, share your story and help send the message of safe driving to all Queensland road users.
"Everyone can do their bit to help prevent more lives being needlessly lost on our roads," Mr Mickel said, adding that when we hear the constant news stories about road toll statistics, we can easily remove it from our lives, making it impersonal.
"It is anything but impersonal," he said. "Road deaths have a shocking effect on those left behind and those left to pick up the pieces."
To learn more, or to even share your own story, the website can be found at www.sharemystory.qld.gov.au.