Seafolly and Myer come together to launch swimwear line

Myer Spring/Summer collection launch in Sydney, Thursday, Aug. 8, 2013.
Myer Spring/Summer collection launch in Sydney, Thursday, Aug. 8, 2013.

WELL known swimwear label Seafolly has joined forces with Myer to launch is spring/summer 2014 collections.

The innovative label debuted its new collection at Fox Studios in Sydney earlier this month.

Myer group general manager of Women's Fashion Nicole Naccarella said Myer was "delighted to welcome Seafolly exclusively into MYER this season''.

"It will sit perfectly alongside our other swimwear brands.

"Seafolly offers innovation, quality and fashion forward styles at accessible prices."

Swimwear trends include Tribal/Desert springs, Mod/Net Effects and Dolce Vita/Goddess, displaying contrasting textures and prints, with injections of eclectic colour, all synonymous with the Seafolly brand we all know and trust.



The contrast of colour in the tribe bandeau is complimented by traditional braided detail and original triangular charms.


Crisp clean lines and geometric designs grab copious amounts of attention.

Black and white colour-way is strong and bold while the colour combinations for a real futuristic sports Luxe feel.


Endlessly indulge your love of all things nautical featuring vintage beauty of subtle velvet trimmings and detailed edges and carefully selected woven texture fabrics.

Topics:  editors picks fashion and beauty myer swimwear

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