Our love of Aussie beer falls flat
WE LOVE our imported TVs and cars and are increasingly shopping online to order overseas products.
And now it would seem our love for all things imported has resulted in local breweries taking a hit.
A Roy Morgan Research study has found Australians are consuming more foreign beer than ever.
The research found that in the year to September 2013, 35% of Australians aged 18-plus drank Australian beer in an average four-week period, down from 39% in the year to September 2009.
Over the same period the proportion of Australians drinking imported beer in any given four weeks grew from 14% to 17%.
This development coincided with a shift in our attitude towards local beers, it was discovered.
As of September 2013, just 13% of drinkers agreed that "Australian beer is the only beer worth drinking". The figure was 18% in 2009.
Local beer suffered its biggest fall from favour in the 18-25 age bracket.
Sunshine Coast Brewery owner-manager Greg Curran was not surprised by the study's findings.
However Mr Curran said the craft beer sector, which included his company, was never stronger.
"There are a fair few imported beers coming in, and a lot of people have got the perception that because it comes from overseas it's got to be better," he said. "But really, a lot of those beers are just mainstream beers from that country.''