THE PR machine has been whirring away to keep tonight's Academy Awards ceremony as glittering and positive as possible.
But beneath the well-lacquered Hollywood veneer things are not quite as shiny as they seem.
From drugs to unfair voting and eyebrow-raising freebies such as a 'vagina rejuvenation procedures', we report on Hollywood's seedy underbelly.
People in Hollywood do drugs
God forbid anyone should get the wrong idea about healthy-living LA-dwellers. A statuette by local street artist Plastic Jesus was hastily removed this week from Hollywood Boulevard.
The sculpture, titled "Hollywood's Best Party", showed "Oscar" bent on all fours snorting lines of cocaine through a rolled up $100 bill with an "American Excess" card nearby.
The artwork was reportedly designed to draw attention to Tinseltown's "hidden" drug problems. It was placed "pointedly" on the corner of Hollywood and La Brea, the edge of where the street will be closed ahead of tonight's awards.
"I picked the Oscars because you often hear about A-list celebs who go to rehab or have drug-related breakdowns, but you don't hear about producers or writers or electricians, who are also affected," he told BuzzFeed.
The artist said that he removed the sculpture after a "grouchy, old man started ranting about it". The piece has since been returned to Plastic Jesus' LA studio but he plans to display it again on Melrose Avenue.
Last year he placed a statuette of Oscar injecting himself with heroine on the Boulevard, with the placard reading "Hollywood's Best Kept Secret".
Voters don't always watch the films
Oscar votes are often decided by Hollywood's household maids, Barry Norman has claimed.
The veteran film reviewer told Radio Times: "There's the question of whether all the voters actually saw all the films. It's not unknown for some, especially the elderly, to get their maids to watch them on DVD and deliver their opinions."
It is widely suspected that the 6,000-plus "motion picture professionals" who comprise the Academy of Motion Picture Arts and Sciences do not watch every film under consideration, as they are required to, before casting their vote.
Best picture doesn't mean box office success
This year American Sniper has already destroyed its competition for best picture at the box office making more money than the other seven nominees combined - and that's despite receiving the worst reviews of the bunch.
It has earned an extraordinary $306.5 million in the US alone so far. Yet none of the other nominated films (Birdman, Boyhood, The Grand Budapest Hotel, The Imitation Game, Selma, The Theory of Everything, Whiplash) have even crossed the $100 million mark.
This certainly doesn't mean American Sniper is a shoe-in, however. This is because only two-thirds of best picture Academy Award winners since 1979 have been the biggest money-makers among the nominations.
The few nominees that both won and made the most money include Platoon (1986), Titanic (1997), and The Departed (2006).
There is a formula for Oscars success
"Cast a 45-year-old actor and a 38-year-old actress in a 140-minute film."
Stats collated from the last half-century of winners revealed that these are the average ages and lengths of the most coveted award recipients.
Bradley Cooper, who is 45, is the nearest in age among this year's crop of best actor nominees (bad news 33-year-old Eddie Redmayne); and Reese Witherspoon is bang on 38, so looks like she'll be taking home the gong for her turn in Wild.
The film closest in length to 140-minutes is American Sniper at 132-minutes.
The data going back to 1965 was compiled by myvouchercodes.co.uk. It revealed that the longest film ever to win a best picture Oscar was The Lord Of The Rings: Return Of The King, which at 201 minutes beat The Godfather Part II by 60 seconds. Woody Allen's 93-minute comedy Annie Hall is the shortest ever winner.
Halle Berry accepting an Oscar for Monster's Ball Halle Berry accepting an Oscar for Monster's Ball
The voters reflect what wins (and that means they're white)
Of the 6,000 people who get to vote 93 percent are white. Furthermore 70 percent of the voters are males with an average age of 63-years-old.
This year the competition has been called a "white wash" after all 20 of the acting nominations went to white actors with notable snubs including Selma star David Oyelowo.
While Halle Berry and Denzel Washington were hailed as having made a breakthrough winning the best actor and actress Oscars in 2002, things have remained resolutely Caucasian ever since and there is historically little or no representation of Asian or Hispanic talent at the awards.
An African American civil rights group is planning to protest at tonight's ceremony. "The goal of the protest is to send a message to the Academy, send a message to Hollywood, send a message to the film industry," Earl Ofari Hutchinson, head of the LA Urban Policy Roundtable group, told Business Insider.Oscar gaffes in pictures
"And the message is very simple: you don't reflect America, your industry doesn't reflect America. Women, Hispanics, African-Americans, people of colour (are) invisible in Hollywood."
Even if they lose, nominees won't go home empty-handed
The outrageous Oscars goodie bags are worth a whopping (if approximate) $125,000, this year according to Variety.com.
The haul includes a $20,000 gift certificate to have Enigma Life founder Olessia Kantor fly out for a personal meeting with each nominee "to discuss their 2015 horoscope, analyse dreams and teach them mind control techniques".
Stars can also enjoy a luxury three-night stay in Tuscany, a wildly expensive train ride through the Canadian Rockies ($14,500), a Reset Yourself lifestyle makeover package and a silver necklace engraved with the latitude and longitude coordinates of the Dolby Theater where the Oscars takes place.
Among the more unusual gifts are an Afterglow vibrator, a custom candy and dessert buffet and the annual favourite, Dr Charles Runels' 'vagina rejuvenation procedure' also known as the O-Shot.
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