OPINION: What is wrong with Target's models?

WHAT is wrong with this picture?


An image from a Target catalogue that sparked outrage.
An image from a Target catalogue that sparked outrage. Contributed

According to a vocal section of social media, everything.

Comments like "the invasion has begun", "PC stupidity", and tasteless jokes about suicide bombing accompany a post of Target's most recent advertising catalogue.

All because the woman in the photo is wearing a bit of material on her head.

It's disgusting to see how loud and boisterous the most vile among the population have become.

Those responsible for cries of "PC stupidity" tend to be the ones most at fault for wildly blowing issues out of proportion.

Are you offended by the models in Target's catalogue?

This poll ended on 11 January 2017.

Current Results





This is not a scientific poll. The results reflect only the opinions of those who chose to participate.

In this case, a piece of material has sparked an army of those who claim to defend Australian culture to further divide the country they supposedly love over a Target catalogue.

If you don't agree with how someone lives or their beliefs, fine, but it doesn't give you any greater right to attack other human beings for the sake of it.

What should be celebrated is Target's diverse range of models.

A woman wearing a headscarf, a young child with a cochlear implant; they are part of what Target Australia described on social media as an "opportunity to showcase some of the amazing diversity in our customers".

That message fell by the wayside as a certain section of the population chose to attack a culturally diverse model.

You can follow Matthew McInerney on Twitter here.

Topics:  editors picks fcopinion target

Stay Connected

Update your news preferences and get the latest news delivered to your inbox.

Confirmed: Matt Damon is NOT moving to Byron Bay

HOLLYWOOD COUPLE: Matt Damon and Luciana Barroso arriving at the 88th Annual Academy Awards at Hollywood & Highland Center on February 28, 2016 in Hollywood, California.

But the town gained an unexpected US marketing campaign

Country Club becomes the centre of power

GENERATION: Nationals Parliamentary Secretary for Renewable Energy Ben Franklin, presenting the funding to the Club - General Manager Andrew Spice, Golf Director Ian Wingad, Chairman Peter Tomaros, Treasurer Anne Slater, and Director Tony Dahl.

Grant to Shore emergency centre

An evening of Muslim Sufi music with Tahir Qawwal

LOCAL: Canadian-born Tahir Qawwal.

Qawwali is a form of Sufi devotional music from Pakistan and India

Local Partners