‘Open sores’ no more, beach side town’s come a long way
IT used to be known derisively in the 1980s as 'Open Sores', but Ocean Shores has come a long way since then.
But it's not far enough for a group of local business people who have banded together to give Ocean Shores and the greater area including New Brighton, South Golden Beach and Billinudgel, a stronger sense of cohesion and identity.
In the middle of last year Kim Dowling, an owner of Ocean Shores Tavern, formed a business networking group which has been called Business Ashored.
It has seen 12 to 30 business people from across the north of the shire meet in a relaxed setting at the tavern on the last Monday of every month.
From this group a sub-committee has been formed which is in the early stages of re-branding Ocean Shores including new marketing and a website.
'Ocean Shores where the locals live' is the catch phrase the sub-committee has come up with.
They've been helped by marketing expert Alan Morden who was behind the Brunswick Heads simple pleasures campaign and the soon to be released Byron Bay re-branding.
"It's a great little community but it's lacking identity," Ms Dowling said.
"But it's up to the business community to really drive that."
The re-branding is expected to be launched at the end of this year, and then attention will turn to staging more local events and better supporting existing ones like the art expo, she said.
Other members of the sub-committee include Charlie Emery, the owner of True Value Hardware, Andrew Spice from Ocean Shores Country Club and Jan Mangleson from the Ocean Shores Community Association.
Mr Emery said there was a lot of momentum for the project and he was confident it would promote a greater sense of unity and civic pride in the community.
For more information visit www.businessashored.com