WASTE hours of your precious time watching these ads featured in the awesome Wieden + Kennedy Old Spice revival.

What’s more, from today, if you tweet a question to @Oldspice, you’ll get a personalised response from sexy beast and former NFL athlete, Isaiah Mustafa. It’s social media advertising at its best.

For more in the ever-changing world of contemporary pop culture, head to Lost at E Minor.


Music festivals consider ban on single use plastic

Music festivals consider ban on single use plastic

Ponchos and water bottles, plus camping equipment, are big culprits

'Migaloo' was a labour of love for two men

'Migaloo' was a labour of love for two men

'I not only got a boat but a family too.'

Gillians Triggs brings call for Australian Bill of Rights

Gillians Triggs brings call for Australian Bill of Rights

The professor will also present the 2018 Activist of the Year Award

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