Old Spice YouTube replies

WASTE hours of your precious time watching these ads featured in the awesome Wieden + Kennedy Old Spice revival.

What’s more, from today, if you tweet a question to @Oldspice, you’ll get a personalised response from sexy beast and former NFL athlete, Isaiah Mustafa. It’s social media advertising at its best.

For more in the ever-changing world of contemporary pop culture, head to Lost at E Minor.