WASTE hours of your precious time watching these ads featured in the awesome Wieden + Kennedy Old Spice revival.

What’s more, from today, if you tweet a question to @Oldspice, you’ll get a personalised response from sexy beast and former NFL athlete, Isaiah Mustafa. It’s social media advertising at its best.

For more in the ever-changing world of contemporary pop culture, head to Lost at E Minor.


Renew Fest here for 2018

Renew Fest here for 2018

Women at Renewfest 2018.

Fashion festival turns the Bay into glamorous runway

Fashion festival turns the Bay into glamorous runway

The event will feature swimwear, resort and evening wear runways

Photo of Kelly Slater on top of Chris Hemsworth goes viral

Photo of Kelly Slater on top of Chris Hemsworth goes viral

Looks like their 'bromance' is getting serious

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