New name but still in Byron
AFTER five years and 3.5 million visitors, the iconic surf website Inbyronbaytoday is about to undergo a re-branding, transforming into slideaholics.com.
Local longboarding legend and Byron Shire News surfing columnist Ben "Bear" Benninck and his partner Yoko launched the new site yesterday.
"We felt it was time to move into a domain name that was not geographically specific," Mr Bennincksaid.
"Every now and then we get invited to shoot a comp or an event in another location or town or country.
"So it didn't make sense to go and shoot something outside of Byron that was then up on a site called Inbyronbaytoday."
The Bennincks will also keep doing their regular Byron Bay updates on the new site.
They are also offering free subscriptions to the new site as well as the chance to win a $1700 longboard simply by signing up.
"It's a 9' 7" Bear surfboards Cupie design called a beak model, which is slang for a nose rider," Mr Benninck said.
"Without wanting to blow my own trumpet too much, it's a bloody good board."
Mr Benninck grew up on the northern beaches of Sydney and came to settle in the Bay in 1997.
And for the record, his own first surfboard at 4-5 years old was a Midget Farrelly foamy.
"I was about four or five years old and remember being very disappointed that it didn't have a rubber fin," he said.