News

New CQ retail website is all about women's business

TWO Central Queensland women have launched a new retail website that encourages women to buy from brands with female leaders.

Jade Collins from Rockhampton and Alanna Bastin-Byrne from Mackay, have launched over 2000 brands on femeconomy.com.au.

"Two facts led me to create Femeconomy. The first, women make 85% of consumer purchase decisions," Mrs Collins said.

"The second, gender equality won't be achieved until 2133 at the current rate of progress.

"I thought if we could channel women's significant economic purchasing power towards brands with female leaders, then we'd really make a positive impact in the world for women.

"We believe that if there are more female leaders, men and women will start to benefit from more flexible working arrangements, there will be more income for families as the gender and superannuation pay gap closes and we will start to normalise women as leaders in our community."

 

Research from the Peterson Institute of International Economics shows that going from having no women in corporate leadership to a 30% female share is associated with a 15% increase in profitability for a typical firm.

"The criteria to be a Femeconomy friendly brand is to be at least 50% female owned or have 30% of women on the board," co-founder of Femeconomy and Jade's sister-in-law, Miss Bastin-Byrne said.

"With board membership, it was important for us to align with the Australian Institute of Company Directors' target of 30% of women on boards by 2018."

"Each week on Femeconomy we will highlight a brand, it's products and a female leader. At Femeconomy you can save your favourite brands, so they are easy to locate when you come back to the site. And companies can also submit their brands to us. Find us on Facebook, Twitter, Instagram, YouTube and LinkedIn."

"We know Rockhampton and Mackay are active in the startup space and we are proud of where we grew up," Mrs Collins said.

"We hope the story of launching our site encourages other regional entrepreneurs to go for it!"

Topics:  business online shopping


Stay Connected

Update your news preferences and get the latest news delivered to your inbox.

Splendour in the Grass could swell to 50,000 revellers

Crowds at Splendour in the Grass 2017 on Day 3 of the gigantic festival.

New application will pave the way for North Byron Parklands boom.

WILD WEATHER: Gale force winds and bushfires hit the Northern Rivers

HAZARDOUS: Surf Life Saving NSW is warning of hazardous conditions along the Far North Coast this weekend and advises surfers, fishermen and other beach-goers to take extreme care.

Several bushfires burning with warning of hazardous surf and winds.

Bangalow faces the music this weekend

WORLD-FAMOUS: Didgeridoo player and winner of the 2012 ARIA for best classical album Kulkadunga, William Barton, is part of the line up at the Bangalow Music Festival 2017.

Bangalow Music Festival will offer a number of music events

Local Partners

Reese Witherspoon on being a ‘has-been’ at 36

REESE Witherspoon might have an Oscar on her mantle and made millions at the box office but that hasn’t stopped people declaring her career is over.

RECAP: Game of Thrones s7 e6 - Beyond the Wall

Kristofer Hivju, Kit Harington, Iain Glen, Paul Kaye and Joe Dempsie in a scene from Game of Thrones.

*Warning this story contains spoilers about today's new episode*

Paul Kelly announces massive Australian tour

Paul Kelly is going on a 16-date national tour in November.

Music legend thrills fans with the announcement of a massive tour.

Survivor twist bound to shock

Sunshine Coast mum-of-three Tara Pitt.

TARA Pitt benefited from a shock twist on Australian Survivor.

The Block goes back to school with gorgeous kids rooms

Ronnie and Georgia's winning kids bedroom in a scene from The Block.

ONE magical bedroom received the first perfect score of the season.

What's on the small screen this week

Rob Collins and Jessica Marais in a scene from season two of The Wrong Girl.

JESSICA Marais returns in The Wrong Girl.

Playing Tom Cruise's wife was a dream for Sarah Wright

Tom Cruise and Sarah Wright in American Made.

The actress stars opposite Cruise in the action comedy

Airbnb, Stayz and co tipped to squeeze Coast housing market

HOLIDAY BOOM: Airbnb letting is putting a further squeeze on long-term rentals.

Councils exploring options to manage the industry

Developer tears up couple's contract for new home

Jade and Edward Roberts were stung by the sunset clause on the first day of their honeymoon.

The developer has the right to do this under the sunset clause

Reports of Ibrahim family connections to farm and food hub

John Ibrahimat Bluesfest 2012.

REPORTS circulate colourful Sydney family have investments on the NR

Stunning, heritage-listed Coast home going under the hammer

STUNNING: Buderim House, a stunning heritage-listed Queenslander estate, is going to auction.

Coast home that played host to royalty is set for auction

Internet king Kim Dotcom house-hunting

Kim Dotcom and his partner Elizabeth Donnelly have apparently been in Queenstown scoping out houses. Photo / Kim Dotcom

Dotcom tweeted pictures and video of himself and partner Elizabeth Donnelly

Ready to SELL your property?

Post Your Ad Here!