COCA-Cola will mark a world first in the soft drinks market when it launches its latest product in Japan - a hot, fizzy, spicy ginger ale product sold in a can from vending machines.
It's a heady combination, and has taken four years of challenging research and development work to come up with the technology required to create a warm drink that remains carbonated in the process.
The flavour involved in this ground-breaking innovation is Canada Dry Ginger Ale, a new offering featuring ginger extract and hints of apple and cinnamon.
Japan already has a stomach for warm beverages coming in packages we might regard as unusual - there it is common for vending machines to stock a range of products of varying temperatures.
That could be why Coca-Cola is, for the time being, only launching the product in the Far East - and just in time for the onset of bitter autumn temperatures.
The drinks company, which has been based in Atlanta since the 19th century, told the local Atlanta Journal-Constitution that spiced hot drinks are already popular in Japan, especially during the colder months.
The first fizzy one is set to go on sale on 21 October, with a "double-chambered" aluminium can design that insulates the liquid and protects the drinker's hand from its heat.
The 180ml winter warmer will cost 120 Japanese yen - about $1.30.
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