Optus to boost Gympie Muster
MAJOR Australian telecommunications provider Optus has announced a two-year major sponsorship deal to boost Gympie’s music and community event, the Gympie Muster.
Optus and Muster officials have announced a two-year naming rights deal, described by Muster chairman Carl Green yesterday as “a breath of fresh air”.
Optus Country general manager Anthony Shiner said the Muster, with its regional community efforts, was a “perfect fit” for the community and business objectives of his organisation.
“After our involvement last year we were really pleased with the reaction we received, the professionalism of the event and the fact that it was so closely aligned to the region and the community,” he said.
Muster officials made it clear yesterday that the feeling was mutual.
The Muster sponsorship deal was only part of an Optus push to boost its involvement in the Gympie Region, Mr Shiner said yesterday.
He said community involvement was a big part of the Optus business plan for regional Australia, as well as its more commercial objectives.
The big event’s intimate community involvement and the help it has provided to other communities all over Australia was a big factor.
“That’s exactly what our brand is all about.
“For us it was a no-brainer and we wanted to be involved,” he said.
Reluctant to go into details of the arrangement, he said he would leave that to Muster officials.
“We try to do more than we talk about.
“It’s a great asset to be involved with the Gympie Muster and we look forward to it over the next few years.
“On the back of our sponsorship for the event itself, there will be significant network infrastructure growth in the Gympie area and a lot of improvements that we’re continuing to develop.
“Our support and involvement will not just be with the Muster. We want to become a genuine part of the community,” he said.
“We’ll be enabling communities to make choices for the first time in ages.
“We’re really excited. The guys were really excited about it last year.”
“It’s a breath of fresh air, with Optus now on board to provide additional support,” Mr Green said.
“We’re hoping this will help us continue to achieve milestones as we have for more than 28 years.”
Optus Country national marketing manager Genevieve Brock told Gympie Muster supporters on Friday that her organisation was “proud to be associated with an event that has raised $12 million for charities Australia wide and has more than 50 community groups and 2000 volunteers teaming together”.