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Mums on the run show they’re game to play

MUM’S IN CHARGE: Elena Dawson just loves her iPad for video games, much to the chagrin of her kids.
MUM’S IN CHARGE: Elena Dawson just loves her iPad for video games, much to the chagrin of her kids. John Mccutcheon

USUALLY it's the teenagers of the household hogging the iPad.

But not under Elena Dawson's roof.

The Chevallum mother-of-five is a keen gamer, but only on smart phones and tablets.

And she's not the only one.

A report released this month in the US examined the mobile app and tablet usage of 25,000 people, and found that gaming was the most time-consuming app category for mothers.

It found they consistently spent more time playing games on iPhones, iPads and Android devices than any other use, including social networking.

Mrs Dawson said whenever she had some downtime at home she was more likely to pick up the iPad for a game than watch TV.

"Candy Crush is my favourite game at the moment, even though my kids make fun of me for it," she said.

"But it's good fun and competitive. I believe these games can be stimulating for the brain."

Australian gaming studio, Halfbrick - best known for its half-a-billion-downloaded Fruit Ninja game - has seen similar patterns.

It said about 49% of its players were female - a figure that is growing each month.

Halfbrick CMO Phil Larsen attributed this growth in female players to the convenience of casual gaming, with users playing on the move on smart phone or tablet.

"Casual games like Fruit Ninja allows users to simply dip in and out," Mr Larsen said.ad, apps, h

Topics:  games and gadgets ipad technology


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