Menu change outrages Domino's customers
IS PEPSI okay?
That's going to be the question on every Domino's worker's lips after the massive pizza chain announced a change to their menu - they're ditching Coca Cola drinks for Pepsi branded beverages.
And for anyone who's indulged in a bottle of Pepsi, you'd understand why the move has caused such a furore.
The pizza chain, which came to Australia in 1983, has since been slammed on social media and is getting comments almost every minute on its Facebook page denouncing the change.
None however, compare to one written by Liam Wilson who said the change "sickens" him.
The furious post, which said Domino's "quite obviously does not understand how much your pizza needs to be combined with coke", has since been liked more than 27,000 times and has been commented on by close to 6,000 people.
And while Liam's post has received the most attention, he definitely isn't the only person to slam the change.
Domino's has responded to the angry mob, telling a number of disgruntled customers it made the drinks change as a result of market research.
"Domino's has conducted extensive customer testing, including online, and found customers were hungry for a wider range of drink options. Last month, we were excited to expand our drinks range through a new, long-term partnership with Schweppes Australia, ranging Pepsi brands," the company wrote on social media after a customer wrote "Pepsi??? What on earth? This is a horrible decision!"
In a statement to news.com.au, Domino's CEO Nick Knight said they made the change because of what customers said.
"Customers have told us they want more choice so we are proud to be rolling out our new
drinks range to all stores across Australia," Mr Knight said.
"We know each drink in the Schweppes range has a devoted and loyal fanbase so we are
excited to be offering this extensive range to our customers," he added.
The drinks arrangement, which will see Domino's exclusively stock Pepsi/Schweppes is in place for the next six and a half years.
Coca-Cola Amatil lost the contract with Domino's back in July but it's taken a number of months for the changes to filter through.
According to Deutsche Bank analyst Michael Simotas, making Pepsi/Schweppes their soft drink supplier would deliver further savings for Domino's franchisees and cut costs.
Simotas also said Domino's accounted for 0.3 per cent of Coca-Cola's overall volume which equates to one million cases of drinks per year.
This isn't the first time that Domino's landed itself in trouble this year for a menu change.
The company were forced to backflip in August after they announced their plans to axe the beloved Margherita pizza from their menu after sales were down.
"It's like any business, if pizzas don't sell, they get deleted," Domino's chief executive Don Meij told news.com.au at the time. "You can't just endlessly add new pizzas to the menu and not take something away."
But after extensive public outcry - they decided to keep the pizza.
In a statement from Domino's, the pizza chain said they had "listened" to customer complaints - and reintroduced the pizza back on to their menu.
Pizza Hut, Domino's biggest competition, even banked on the short change - announcing 10,000 free margherita pizzas for the first ten customers in each Pizza Hut store.