Mastercard’s ‘stupid’ new logo mocked
Credit card company Mastercard has been globally slammed over its new logo, which was announced overnight.
The multinational company released a statement claiming it was officially dropping the word 'Mastercard' from its logo, where it has sat across two interlocking red and yellow circles for the last 50 years.
The statement claimed the new naked logo would reflect the "modern simplicity" of the new consumer age.
"The Mastercard symbol represents Mastercard better than one word ever could and the flexible modern design will allow it to work seamlessly across the digital landscape," the statement said.
Attempting to keep its announcement cute and contemporary, the company tweeted that it usually doesn't like to "name drop" but in this case it made an exception.
Moments later, the company was bombarded by comments from unimpressed punters across the world.
Mastercard chief marketing and communication officer Raja Rajamannar claimed the word "Mastercard" was no longer necessary as the interlocking circles were already universally known.
"More than 80 per cent of people (are) spontaneously recognising the Mastercard Symbol without the word 'Mastercard,'" he said.
"We are proud of our rich brand heritage and are excited to see the iconic circles standing on their own."
Well, he may be totally jazzed by the new look, but many of his customers are not.
Confusion and hilarity ensued, with people mocking the new look.
Mastercard joins a small number of firms who are so sure of their logo being recognised, they've dropped their name altogether.
Take Apple. When was the last time you saw the word "Apple" anywhere near the famous logo?
Petrol retailer Shell and sporting goods firm Nike are also, for the most part, wordless.
A few years back Starbucks removed its name from its green siren logo, although the full name appears on coffee shops.
While in Australia, Woolworths certainly thinks its still relatively new logo is so distinctive that in some cases it doesn't need the name alongside it.
Its small format Woolworths Metro stores, rolling out across Sydney and Melbourne, have the green W brand but you won't find the Woolies name anywhere.
The ABC logo also often appears shorn of the actual letters 'ABC'.
Some have applauded Mastercard for its boldness in dropping its name.
Others are less impressed though with one person describing the move as "Peak 2019 twattery," a big call to make on only January 8.
Another pointed out that they may have erased the word "Mastercard", but they couldn't bring themselves to get rid of the letters "TM", which denotes the design is a trademark, even though there is absolutely no legal necessity to use them.
It sits next to the circles "like some kind of buzzing insect".
Someone else was more succinct: "Looks like a butt". "Stupid" was another entry into the debate.