General manager of Byron at Byron Resort and Spa, Lyn Parche, has been appointed to the board of Tourism NSW.
With more than 30 years’ tourism experience covering managerial, operational and sales and marketing roles including joint general manager for the Beaufort Hotel Group in Darwin and managing director of Aman Resorts in Australia and New Zealand, Ms Parche Lyn brings a wealth of industry knowledge to the role.
She said it was ‘wonderful’ that Tourism NSW had representation from regional destinations on the board.
“Tourism NSW recognise the importance of regional areas, with Byron Bay and the Northern Rivers one of the most visited regions in New South Wales,” she said.
“This trend reflects the desires of travellers today, who want to get to know Australia and her people.
“They not only want to visit the icons such as the reef, rock and opera house, they wish to travel extensively and visit remote regions.
“This was reflected in the recent Oprah experience, where 42 of Oprah’s ‘Ultimate Adventure’ audience stayed at The Byron at Byron and experienced some of the amazing tours that Byron offers.
“The Northern Rivers offers a unique Australian experience for travellers of different ages. We are seeking travellers who appreciate the diversity of our community and who also respect our precious natural resources.”
Chief executive officer of Northern Rivers Tourism, Russell Mills, applauded the appointment.
Mr Mills said Ms Parche was a passionate advocate for tourism.
“As a former board member of Northern Rivers Tourism and general manager of one of Australia’s finest resorts, Lyn brings expertise to the Board of Tourism NSW,” he said.
“Her role on the board augurs well for our region and tourism in regional New South Wales in general."
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