A FORMER professional cyclist has rejected the top bikes ridden by Tour de France riders to create his own brand.
Noosa's Ben Johnson has developed what he considers to be the best bike on the market, from his Johnson range.
The elite cyclist should know, having raced many top-of-the-range team bikes in his professional career.
"I've ridden a myriad of different brands and our Esquire top-of-the-line road frame is the best bike I've ridden," Mr Johnson said.
"It's lightweight, super responsive, and it looks great at the coffee shop after a ride."
Mr Johnson, 30, is not over awed by the likes of British champions Mark Cavendish, Sir Chris Hoy and Victoria Pendleton having their own line of bikes.
"There has to be a point of difference," he said of the growing bike market.
"Every bike store I visited is exactly the same."
But he said the Johnson brand was different.
"It is everything I want in a bike," he said.
They used the best materials and carefully monitored quality control.
And the bikes look special.
"I wanted to design bikes that you can ride on for a couple of hours and come back and park them in your lounge and make that a feature of your house."
The classic motorbike parked next to the crafted cycling bikes in the Noosa Bike Store is an extension of his brand.
"The people who are into vintage bikes are into vintage motorbikes and quality furniture," he said.
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