FORMER Essendon coach James Hird has been rushed to hospital in Melbourne, reportedly after suffering an overdose.
Seven News Melbourne reported Ambulance Victoria was called to Hird's Toorak home at 10.07pm Wednesday to attend an "intentional poisoning overdose".
Hird was taken to Cabrini Hospital in the Melbourne's eastern suburbs but is understood to have been transferred to another medical facility on Thursday morning, where he is continuing to receive treatment.
The cause of his hospitalisation is yet to be formally confirmed but was said to have been of a "serious and disturbing" nature.
Hird's wife Tania declined to make any comment outside the couple's home on Thursday.
Hird was appointed Essendon coach at the end of 2010 but controversially oversaw the infamous 2012 supplements program at the club.
He served a 12-month ban from the game, charged by the AFL in 2013 with prejudicing the game for his role in the program.
He resigned as coach in August, 2015.
Hird was a much-loved premiership player and Brownlow medallist at the club before his appointment as coach.
Essendon supporters flooded social media with well wishes, as news of his hospitalisation broke on Thursday afternoon.
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