Iconic bikes for Byron
Usually only seen in Milan, Bali or Los Angeles, the new Deus ex Machina shop in Lawson St is the sole Australian outlet outside the company's Sydney headquarters. It was opened five weeks ago by Josh Wheatley, who operates Ho-Okupu surf in the same street.
After selling Deus apparel in Ho-Okupu, Wheatley had a long-standing relationship with the company and thought the bikes fitted perfectly with the Byron Bay lifestyle.
"A lot of our customers see them in Bali, so they are familiar with them," he said.
"The designers take a motorcycle and strip it back to its basics then use reconditioned Japanese engines.
"The design is what makes it. It has the stripped-back classic look, but it has the reliability of the Yamaha engines."
The bikes come in single-seater cafe racers as well as street trackers with on- and off-road capabilities and the classic hill climber model, such as the Yamaha TW200 engine, that is on display in the window of the Byron Bay shop.
Deus Byron Bay's manager Julian Zielonka said bringing the brand to Byron Bay was a natural fit with the region.
"This area is a big destination for motorcycling tours because of its beautiful scenery and there's a cross- over with surfing - a lot of the bikes you see will have board racks fitted," he said.
A custom Deus could cost from $8500 up to $75,000 depending on the level of customisation, Mr Zielonka said.
"These cycles become art pieces," Mr Wheatley added.
As well as the bikes, the new store sells accessories to go with the lifestyle, including goggles, helmets, wetsuits and boards.
"The boards are made by shapers who collaborate with Deus, such as Thomas Bexon, Bob McTavish, Rich Pavel and Joel Fitzgerald," Mr Wheatley said.
Deus ex Machina Byron Bay now plans to build up the local surfing/motor-cycle culture with future events and a Deus ex Machina tipi is planned for the Byron Bay Surf Festival.