How ‘I faked it all’ on Instagram
While Instagrammers flooded feeds with snaps from this year's Coachella festival, at least one was faking the whole thing - and she's admitted to everything.
Instagram and YouTube influencer Gabbie Hanna faked an entire trip to Coachella in an effort to lift the lid on the nature of social media and how easy it is to trick followers.
Hanna posted images every day of Coachella's second weekend, edited to appear as if she was in Palm Springs and at the festival grounds, while in reality she was just at a friend's house.
She captioned the photos and used popular festival hashtags, which have all been edited now to clarify she was never there, saying "Oops, I faked it all".
View this post on Instagram
OOPS i faked it all! go check out the video on how i pretended to go to coachella up now! 🖤 *photoshop by @kellansworld - felt kinda weird going to hoechella on such a holy day so i decided to cover up in my great-grandmas AdOrAbLe 2 piece set for day 3 💙 getting day drunk with my nipples out in a field surrounded by EDM music doesn’t exactly scream “Christ Has Risen!” so I decided to take it easy today. On a side note: Kanye’s service this morning was beautiful. Happy Coachella! i mean, Easter! #coachella #coachellaweekend2 #weekend2 #coachella2019 #day3 #easter #hoechella #chella
Hanna filmed the entire process and posted it to YouTube to explain how and why she did it all.
In the clip she spoke about the "weeks of preparation and thousands of dollars" people were putting into outfits, hair, make-up and accommodation "just for Instagram pictures", saying: "It seemed like a lot of people weren't looking forward to Coachella.
She refers to it as an "investment" for influencers as getting noticed can lead to a huge jump in a person's number of followers, but "it feels like a lot of work".
She even spoke about people she knew who took twice as many outfits to the first weekend of Coachella and did photoshoots so they could pretend they had gone to weekend two as well.
View this post on Instagram
OOPS i faked it all! go check out the video on how i pretended to go to coachella up now! 🖤 *photoshop by @kellansworld - and you thought my yellow hair was over 🌈 (tysm @guy_tang for coloring this @bellamihair wig so beautifully🤤) side note: if you’re someone who isn’t familiar with wigs, a day long music festival in 95 degree heat is not the place to give it a go 😂 learn from my mistakes, children!💛 #coachella #coachella2019 #coachellaweekend2 #weekend2 #chella #ootd #coachellaoutfit #roadtocoachella #420 #day2
Which is why she decided to show just how easy it is to fake it, and why you shouldn't believe everything you see on social media.
"People look at people on Instagram and social media, and they think, 'Wow their life is impossibly perfect'. That body, that vacation, that car - so much of it's fake, and that's OK," she says in the video.
"I'm not shading anybody who does that on social media because it is a viable career, but for an average viewer who's just watching these things and is firing for these things, just know that those things aren't always as attainable as they seem."
This article originally appeared on the New Zealand Herald and was reproduced with permission