Hobby now a global hit in horse world

GIDDYUP: Amie Want and High Time with some of Amie’s work from Champions Choice Browbands. Photo: Adam Hourigan
GIDDYUP: Amie Want and High Time with some of Amie’s work from Champions Choice Browbands. Photo: Adam Hourigan

IT STARTED as a hobby in her primary school days, but Amie Want had no idea that a bit of crafty fun to make her horse look gorgeous would transform into an international business.

Mrs Want would deck her horse out in the funkiest browbands for pony club and because she would make them herself, they were one of a kind.

Soon enough, everyone wanted one.

"So then I started a small website showing my work and it just grew and grew from there," Mrs Want said.

After she left school, Mrs Want went into real estate but as Champions Choice Browbands grew, her focus shifted.

"I started in real estate working six days a week, then I had to cut it back to three so I could work on my business, and now it's both my mum and I doing it full time, so you can see how it's grown," she said.

Now, Mrs Want sells her stock all over the world, to England, New Zealand, Slovakia and beyond.

"I never expected it to get this big and I'm still shocked myself how much of a demand there is out there. In places I didn't even know horses existed."

She describes her products as the Mercedes Benz of browbands, and said her client base of about 4500 included some of the most elite equestrians in the industry.

"Some of the top riders are wearing my stuff and promoting my products," Mrs Want said.

She runs her business through her website and with market stalls at shows on the east coast.

Mrs Want took out the Trade Industry and Manufacturing category at The Daily Examiner Clarence Valley Business Excellence Awards at the weekend.

Topics:  clarence valley business excellence awards

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