NEW research claims the average woman will adopt a new hairstyle 100 times in her lifetime.
The most common reasons given in the study to mark the 50th anniversary of Toni&Guy salons, were boredom, a life change or because they wanted to copy a celebrity's style.
Rockhampton hairdresser Katie Lauren said celebrities set the fashion in hairstyles.
Jennifer Aniston first appeared on Friends in 1994 with a hairstyle that became known as The Rachel.
Millions of women all over the world copied, elevating it to one of the most famous hairstyles in history.
Aniston, like actress Farrah Fawcett with her 1970s feathered flicks, is likely to be remembered more for having fabulous hair than for her many film credits.
"But today's styles are flowing, soft edges and very feminine," said Katie.
"We've moved away from blunt, edgy styles … now it's romantic, feminine and girly."
Despite the longevity and timelessness of the pixie crop and the bob, long hair is definitely in.
Katie said the most requested celebrity look of the moment was for Kim Kardashian's long, soft waves … or for bright red like Elle from My Kitchen Rules.
The researchers found the average woman visits her local salon five times a year, a total of 250 trips between the ages of 15 and 65.
She will change colour 50 times, or once a year, and have two different hair cuts over the 50-year period, totalling 100 hairstyles.
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