PEOPLE are being urged to "vote for the reef" at the polls on July 2, in a joint Australian Marine Conservation Society and WWF- Australia advertising campaign launched yesterday.
The groups say the campaign is aimed at raising awareness of the threats to the Great Barrier Reef and the 60,000 jobs and $6 billion tourism industry that rely on the natural wonder.
They are pushing for a reef protection plan that would protect jobs relying on the reef in north, central Queensland and elsewhere.
The advert features Airlie Beach local and Sundowner Cruises business owner Nicole Graham and two of her children.
As a Great Barrier Reef tourism operator, Ms Graham said her family, her business and her community relied on tourists from across Australia and the world for their livelihood and a healthy future.
"My family and I love the Great Barrier Reef so much we moved here - and made sharing its natural beauty with visitors our business," she said.
"It's devastating to see the impacts of global warming and farm pollution on the reef, right before our eyes."
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