LONG gone are the days of brown rice and warm beer at music festivals. At this year's Splendour in the Grass, it is more gourmet coffee, chilled champagne and tapas.
With premium champagne maker Moet Hennessey teaming up with Byron Bay's St Elmo's Dining Room festival-goers can sample wares at the new Moet and St Elmo's Tapas Bar.
The onsite restaurant aims to provide the same sophisticated ambience of the Byron Bay restaurant, and dinner for two with a drink will set you back about $60.
Angela Honeywell, co-owner of St Elmo's has closed the Byron restaurant and brought all 18 staff out to the site for the week.
"We've been camping here for two days so far and we are all getting into the festival spirit," Ms Honeywell said.
"The staff have been excited about it for months. It's turned into a really great team-building exercise."
This is the eighth year Moet Hennessey has been at Splendour, and area manager Archie Cox said they had freighted in seven pallets of wine.
"The festival scene has just been getting bigger over the last 20 years.
"Splendour is now a major cultural event," he said.
Meanwhile, across the road at Classic Coffee, owner David Trevena has set up a cafe with his perfectly restored 1967 Kombi.
"We've been here since Monday," he said. "We arrived here with 100kg of coffee and, if we get through that, I'll be throwing a party."
A little further into the site is The Small Mall, a wide thoroughfare lined with converted shipping containers selling everything from beanies to Indian headdresses.
Brent Wayling, from Salty's in Byron Bay, is selling his range of locally handmade shirts and jumpers.
"You could arrive at Splendour naked and walk out looking like a full-on festival fruit cake or a stylish hipster," he said.
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