THINK BIG: Southside Truck Centre sales manager Steve Wright with two Western Star prime-movers that will feature at Primex.
THINK BIG: Southside Truck Centre sales manager Steve Wright with two Western Star prime-movers that will feature at Primex. Jacklyn Wagner

Getting primed up for Primex

THERE will be so many big boys – and big girls – toys at this year's Primex primary industry exhibition in Casino you may have trouble deciding where to look first.

But for many the Truck and Machinery Expo which forms part of this year's event will be all about the serious business of buying and selling heavy machinery.

The Southside Truck Centre in Lismore has been exhibiting at Primex since the first event 27 years ago, and last year won the best truck exhibit award. The business specialises in selling new and used light, medium and heavy trucks and truck parts to the road transport industry.

“The main benefit of going to Primex is being able to showcase the latest technology available to the transport industry, and for our customers to come along and inspect the whole range of vehicles we sell and service,” Southside Truck Centre sales manager Steve Wright said.

“We are on a new, larger site this year which will allow us to display more of our products.”

Mr Wright is particularly excited by the prospect of displaying a brand-spanking-new “candy apple red”-coloured 4900 model Western Star truck at this year's event. As well as looking good, Mr Wright said the truck was powered by the latest in diesel engine technology, a Detroit DD15 engine.

“The beauty of this engine is that it is powerful, but we have been able to maintain fuel efficiency under new emissions regulations,” Mr Wright said.

“Previous engines have suffered a loss of fuel efficiency trying to meet those standards, but this engine has been able to maintain a higher fuel efficiency.”

But if the $300,000-plus price tag of a new prime-mover is beyond your budget, fear not. You will still be able to take your own piece of heavy machinery merchandise away from Primex.

“This year we have a big merchandise range on offer,” Mr Wright said.

“We are selling Western Star shirts and jackets, beanies and coffee mugs, and everything in between.”

According to the organisers, in excess of $100 million in equipment and technology will be on display at the Primex Truck and Machinery Expo, including static and demonstration displays of new machinery and earth-moving equipment, machinery attachments, laser and GPS systems, new and used trucks and trailers.

The organisers are hopeful this year's Primex crowd will eclipse the record 55,000 who attended last year, and predict the event will inject $10 million into the local economy.


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