Julia's dress of flowers as beautiful as its life is brief
IT CAN take up to 12 hours to weave, cost hundreds of dollars in flowers, and like Cinderella be gone by midnight, but the stunning result is worth it.
Artisan florist Julia Rose's gorgeous floral dresses have to be seen to be believed.
Ms Rose was the toast of Gold Coast QT Fashion Week last year when images of her dresses were posted and shared on the web pages of fashion bloggers and journalists the world over.
Now, from her new North Coast residence, Ms Rose is embarking on a quest to get her creations on the covers of the world's biggest fashion magazines.
After spending the past eight years as a wedding florist, Ms Rose hatched the idea of turning the floral head-dresses she had mastered into full-scale wearable dresses, and pitched the idea to fashion festivals.
"I wanted to make a gown out of flowers just for the sake of seeing what it looked like," the florist of 20 years explained.
"I don't really care for what's in trend, I just care for what's fab."
After the success of her first creation she wowed crowds at the opening of International Fashion Week on the Sunshine Coast, for which she made a "gumnut baby" inspired outfit which people lined up all night to photograph.
The specialist wedding florist said each dress had to be wired and stitched in a triple layering process which began with a base, adding greenery for volume, and then texture and colour in the top.
"People ask me what is it going to look like and I can't even tell them. The point is it's something that's created just for that moment," she said. "No two pieces are the same, it's living wearable art."
Amid the frenzy of interest in her unique creations, Ms Rose continues to provide wedding floristry services while also teaching florists and designers about working with native flora.
She offers the floral dresses for weddings. They retail from $500 to $1500 on average.
"Something like this really expresses the girl's personality in an original way," Ms Rose said.
Ms Rose also revealed she is working on a piece for Byron Bay dancing man Tommy Franklin.
"It will suit him down to a tee," she promised.
"We're going to completely fill his beards with flowers, but that's just the start."