APN Facebook record tumbles as post reaches 3.5 million
NEVER before has a post on the Sunshine Coast Daily's Facebook page struck a chord with so many people across the world.
Within hours of 46-year-old Julie Cross posting an image of herself in a bikini on Monday afternoon, thousands of people were sharing it with their friends.
By 1pm today, the post had been seen by almost 3.5 million people and had received nearly 70,000 likes, comments and shares.
APN group digital editor Mark Furler said the post by social media co-ordinator Alexia Purcell had smashed a previous record of about one million people being reached on the Daily's Facebook page.
Some of the Daily's biggest Facebook posts have been weather related - ranging from the extreme cold to flooding, as well as huge responses to its coverage of the Daniel Morcombe story.
The Daily has one of the biggest Facebook communities in the country for regional media with more than 120,000 followers.
Mr Furler, who also wrote Julie Cross' story, said the overwhelming reaction to her bikini post had been positive.
'It's clear that Julie's message struck a real chord with women particularly."
"I think a lot of women are sick of the obsession with body image. Julie's post, for them, was liberating.''
"Women should be able to wear what they want without being subjected to snide remarks, particularly from other women.''
"And when people read of Julie's story, they realised there are far bigger things in life to worry about.''
"It was certainly one of the most talked about posts within the Daily's Facebook community."
Ms Cross posted the picture after she walked past a group of young people in her bikini and heard "I think she is over the bikini!".
She decided she would not be intimidated and took the photo of herself in a bikini showing her "child-bearing hips" and "cute" cellulite and put it on Facebook.
The motivational speaker said she had bigger things to worry about than cellulite. She had nursed her husband for four years after he had a stroke a decade ago.
He died six years ago.
Her now 13-year-old son was also diagnosed with autism about the same time as her husband had the stroke.