COLLINGWOOD president Eddie McGuire has defended comments he made on Triple M, saying he would donate $50,000 to see female football writer Caroline Wilson drowned.
McGuire was on radio with James Brayshaw, St Kilda Captain Danny Frawley and Damien Barrett, as part of the "Big Freeze 2" charity event, in which they hop into an icy bath to raise money for Motor Neurone Disease.
In the jokey exchange, McGuire says how for next year's event, they should invite the Walkley-Award winning journalist.
"And I'll put in 10 grand straight away -- make it 20," said McGuire, as the others laughed.
"And if she stays under, 50."
In the same interview, he referred to Wilson as a "black widow".
Following a storm of criticism from social media and other commentators, McGuire said his comments were made as a joke, but if it "in any way condones violence against women" then they were "totally unacceptable".
"It was all done in the spirit of the fun of the day and seeing who would be next going down the slide," he said.
Wilson told 3AW radio she did not agree it was just playful joking, but that McGuire "crossed a line".
"I ran it past a lot of people who assured me it sounded a lot better when you heard the spoken word than read it," she said.
However, she felt differently.
"I didn't go and talk to him. Often, we have jousted in the past many times and on this one, I do think he probably crossed the line and I didn't like the language and I think it's such a pity they need to default to that vicious language and I don't accept that it was playful banter."
"It's like casual racism. Casual violent language might be meant as a joke but I really thought, I wonder how many times do we have to draw this line in the sand between what is a joke and what is completely unacceptable."
Frawley has said he would apologise to Wilson.
"It's not good enough, I take full responsibility," he said.
What do you think? Read the full transcript below:
McGuire: In fact I reckon we should start the campaign for a one-person slide next year. Caroline Wilson. And I'll put in 10 grand straight away - make it 20. (laughing) And if she stays under, 50. (laughing)
What do you reckon guys? Who else is up there? I know you're in JB?
James Brayshaw: No, yep, Straight in.
Danny Frawley: I'll be in amongst it Ed.
McGuire: Is Duck there?
Wayne Carey: Yes, I'm here mate.
McGuire: Duck's in. Danny's in - already spoken up.
Frawley: Yeah I'm in Ed.
McGuire: I could do an auction here today.
Frawley: I'll actually jump in and make sure she doesn't - I'll hold her under, Ed.
McGuire: I reckon we could charge 10,000 for everyone to stand around the outside and bomb her.
Damien Barrett: I'm on Caro's side now, Ed. I'm on Caro's side these days, Ed.
McGuire: She'll burn you like everyone else, mate. She's like the black widow. She just sucks you in and gets you and you start talking to her and then bang! She gets you.
Brayshaw: If you ran that auction from down there, I reckon you'd start grabbing some bids out of the seats too. There'd be money piling in everywhere.
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