PORT Adelaide chairman David Koch stands by his post elimination final demand that players ship up or shape out of Alberton after the club "blew it" against West Coast.
And Ken Hinkley will receive a contract extension at a time that suits the head coach, whose current deal concludes at the end of 2018.
Koch has attracted criticism from elements of Port's fan base for his comments following Saturday night's loss where he insisted that players not willing to bleed for a premiership would be traded.
"If they're not prepared to win a premiership for this club, we basically don't want them. Let us know and we'll trade them," Koch said at a Power function in the wake of the heart-stopping extra-time elimination final.
Koch conceded he was putting "the club on notice" but was more concerned about the players' inability to follow Hinkley's game plan and stand up to pressure.
"We all know we blew it. The players knew we blew it, I did, the members did," Koch told FIVAaa on Monday.
"From halfway through the second quarter we dominated the game but didn't have the composure in big moments. When you kick 10.16 in an elimination final you are never going to win.
"If you put it in context, you will know I was saying we have come along way, there has been huge improvement and as I said to the players. This has to hurt, we only want players who are not living their dream playing AFL but ones who want to live their dream by playing in an AFL grand final.
"I am incredibly proud of where we came from last year. We set ourselves the goal to be in the eight and you know I was criticised for saying that puts too much pressure on people. No it doesn't."
Port's errant stoppage work allowed Eagle gun Luke Shuey to win a free against Jared Polec and steal the game with an after-the-siren goal following extra time.
Hinkley says a similar stoppage lapse cost Port victory against Geelong in round 10 at Kardinia Park with Patrick Dangerfield breaking loose for the matchwinning goal.
"It has been a trait we have had for much of the year. In big moments the team doesn't follow Ken's plan and this hurts us all," Koch said.
Koch wants Hinkley to be a 10-year coach at Alberton which provides crucial stability.
"Ken hasn't wanted to talk about contract negotiations in season and we agreed to that," said Koch of Hinkley, who has guided Port to three finals series since 2013.
"My job it to make Ken Hinkley a 10-year coach and give him all the resources to do that."
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