A BATTLE to have the founder of Australia's most high profile erectile dysfunction treatment banned from doing business is heating up in the NSW Federal Court.
The Advanced Medical Institute, which promotes "longer lasting loving", has been drawing fire from the Australian Competition and Consumer Commission for the past three years over claims the company preyed on vulnerable men.
According to the Herald, AMI went into administration the day after the ACCC first launched legal action.
The ACCC is now pursuing AMI's former director, Jacov Vaisman, and the company, NRM, which now controls the impotency medication.
This week, the court heard some patients signing contracts worth thousands of dollars were told their penises would shrink if they didn't sign up while a doctor was encouraged to stop warning patients about the dangers of mixing the medication with alcohol.
Earlier this year, a 33-year-old Queensland man told the court he spent about $800 on the drugs which he was told would make him "last in bed for around 45 minutes".
When the medication didn't work, he was denied a refund.
The ACCC claimed patients in similar situations were told they could only be refunded if they trialled other treatments including penis injections.
If successful, the ACCC will call for declarations to be made against the company and for Mr Vaisman to be banned from corporate life for at least five years.
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