Company criticised over racist nail polish name

It's unknown how anyone thought this name was appropriate.
It's unknown how anyone thought this name was appropriate. Instagram - Wycon

A COSMETICS company has been met with outrage for using a racist slur to market their new black nail polish.

Italian brand Wycon Cosmetics has attracted criticism for naming the darkest shade in their new nail polish range "Thick as a N**ga".

The instagram post of Wycon promoting their new gel polish has been flooded with angry comments and calls to boycott the brand.

"This is unbelievable. They are disgusting," one user commented.

One added: "Do you not understand how racist this is?"

The company has defended the name of their new range as "a bit crazy", explaining that many of the names are inspired by hip hop, such as Bootylicious and Candy Shop.

"Thick as a N**ga', says Wycon, is inspired by a DBangz song called 'Thick N***as and Anime Tiddies," the company said in an Instagram comment.

"Wycon is the brand for everybody #nobodyexcluded is our motto and we didn't mean to offend anybody!"

Topics:  branding fashion instagram italy nail polish racism wycon

News Corp Australia

Stay Connected

Update your news preferences and get the latest news delivered to your inbox.

Artist's 43-metre Gold Coast mural

AWESOME: Street artist Guido van Helten will paint on a 10-storey building at Southern Cross University's Gold Coast Campus.

Big art comes to Gold Coast Campus

Music is life... so play on Elizabeth

SHOWSTOPPER: Elizabeth Swain ready to celebrate her 80th birthday this weekend.

Festival of Elizabeth in Brunswick Heads.

Local Partners