City Beach staff member Tamara Walford wears sunsmart fashion after the Qld Government announced a competition for young fashion lovers to create stylish sun smart clothing. Photo Allan Reinikka / The Morning Bulletin
City Beach staff member Tamara Walford wears sunsmart fashion after the Qld Government announced a competition for young fashion lovers to create stylish sun smart clothing. Photo Allan Reinikka / The Morning Bulletin Allan Reinikka

Campaign promotes stylin’ the sun-safe way

LEARNING from her mother that being sun safe pays off later in life is something Tamara Walford doesn't take for granted.

But staying fashionable at the same time is also important for the 23-year-old City Beach staff member.

"I love fashion and having new clothes," the Yeppoon woman said.

"I have so many clothes; they're everywhere, at my mum's and my dad's place as well."

As part of Queensland Health's newest sun safety campaign, Project SPF (stay pretty forever), they are seeking outfit inspiration that will encourage young women to protect their skin from the sun while looking stylish from head to toe.

Budding fashion designers can win a mentorship with popular fashion designer and Australia's first Project Runway winner, Juli Grbac.

Tamara said her mum has had skin cancers removed as a consequence of being in the sun when she was younger.

"I definitely learnt from her to be aware of what the sun can do to you," she said.

"I'm at the beach nearly every weekend so I always wear covered clothing. I think you should always use fake tan if you're going for that look."

Fashion-forward Queenslanders can enter a Project SPF fashion design competition on the campaign's Facebook page for their chance to win a mentorship with Juli.

The brief is to design a highly wearable look that marries high fashion with sun safety. Entries for the Project SPF competition will close on April 30.


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