Byron Bay will be the focus of an international tourist marketing campaign.
Byron Bay will be the focus of an international tourist marketing campaign.

Byron Bay’s image the key

Byron Bay’s iconic profile will be the key selling point in a new international marketing campaign being launched by Northern Rivers Tourism.


‘Byron Bay and Beyond’ will not only profile Byron Bay, but also the Northern Rivers.


Parker Travel Collection, which has been representing Australian tourism operators and destinations in international markets for more than 12 years, has been appointed to build awareness overseas and market destinations in the Northern Rivers region.


Northern Rivers Tourism chief executive officer Russell Mills said the appointment was a key element in the destination’s marketing program to expand its export-ready products, build awareness of destinations, experiences and events and convert this into new business for tourism operators in the Northern Rivers region.


"Our strategy is to instil confidence among international trade wholesalers and retailers selling our region and capitalise on Byron Bay’s iconic profile to encourage international visitors to experience the wider Northern Rivers region," Mr Mills said.


Parker Travel Collection managing director Todd Parker said the destination offered international travellers an authentic experience.


“Fabulous Aussie beach life, a thriving market culture, an emphasis on health and wellness, precious natural assets and national parks, plus locally grown produce, all combine in one region, ” Mr Parker said.


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