Buyers line up to ride Ford's new pony
AUSTRALIA is in the grip of Mustang fever.
A full year before we are due to see right-hand drive Mustangs for sale in Ford showrooms, Ford Australia is reporting unprecedented enquiries.
The Sunshine Coast isn't immune and branch manager at Pacific Ford in Maroochydore, Greg Manchester, said his dealership had already taken 14 deposits before prices, delivery date or exact specifications had been announced.
"I'm a bit overwhelmed as I've never seen such strong enquiry with such a long lead time," Mr Manchester said.
"These people are booking their spots before the full Ford marketing campaign kicks off for the believed on-sale date of October, 2015."
Ford Australia's website has more than 13,000 enquiries registered on the 2015 Mustang, which will feature all-new styling, fully independent rear suspension (at last!) and a choice of a 313kW 5.0-litre Coyote V8 or sensible option 227kW 2.3-litre four-cylinder EcoBoost engine.
Australia will receive both automatic and manual transmissions for the hardtop coupe and soft top convertible models.
Prices for the new Mustang are expected to be from $50,000-$70,000, despite the four-cylinder EcoBoost model costing US$25,170 (AUS$28,700) in America.
The inflated prices for Australia were to be expected, said Mr Manchester, stating that it still represented a fair price for our market.
The pre-launch interest suggests he's correct, with the branch manager reporting a variety of buyer types from the 14 deposits taken for the new Mustang.
Alongside the nostalgic 60-somethings who'd opened their wallets, he said one buyer was about 19-years-old, and another a mature lady who'd always loved the shape of the muscle cars.
"Mainly they've been buying the V8, with only three of our 14 sales being the four-cylinder model," said Mr Manchester.