Retailers in Byron Bay have had one of their busiest and most successful Easter periods on record.
President of Byron United Sevegne Newton said Easter had been “phenomenal”.
“And trading is still very, very good,” she said last Thursday.
“It’s a public holiday in Queensland on Monday, so I think a lot of people have stayed on.
“Personally speaking, trading over Easter at my businesses has been the best since I moved here eight years ago.”
Ms Newton attributed the bumper Easter to a combination of school holidays, public holidays and Bluesfest.
She said there were a lot of visitors in town from the Gold Coast and Brisbane, but also locally from Lismore, Ballina and Lennox Head.
“There was a great buzz and even though the traffic was a bit of a nightmare, everyone has reported increased trading figures,” Ms Newton said.
Byron United’s new half-million dollar TV campaign, Byron Naturally, was launched last Sunday and is being screened on channels Seven, Nine and 10 from Brisbane to Coffs Harbour.
The campaign, aimed at attracting tourists to the Byron Shire, will run until the end of November, excluding school holidays.
Ms Newton said she was really excited about the start of the campaign.
The group has written to the NSW Minister for Tourism George Souris, the Federal Minister for Tourism Martin Ferguson and the CEO of Tourism Australia requesting funding for the campaign so that it can be extended to include Sydney and Melbourne.
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