Brunswick to host workshops

Brunswick Heads Chamber of Commerce has organised a series of low-cost interactive workshops aimed at businesses wanting to either take the plunge into e-marketing or take current users to the next level.

“2009 was a tough year for small businesses,” said chamber executive officer Kim Rosen. “And a difficult February has got many businesses worried.

“These workshops in March might just offer a light at the end of the tunnel for its 120 micro and small businesses, on which the local economy depends.”

Online marketing and use of the website provides a great opportunity, since the web is exploding at a great rate, and there is great potential for business to tap into this very cost-effective promotional vehicle to grow their network and their business.

Highly acclaimed key-note presenter Todd Wright, from Threesides Marketing, and top local website developer Yari McGauley, from Evolved Websites, will educate, inspire and encourage businesses to make more effective use of the Internet.

The combination of Todd’s expertise and Yari’s intimate knowledge of the local business scene and the Brunswick Heads town website, which he has just upgraded, will combine to make this a valuable educational opportunity, and one not to be missed.

It will be held in Brunswick Heads and will be very affordable, thanks to funding support from Industry and Investment NSW.

According to Todd Wright, the 2009 Nielsen Net Ratings indicate that Australia currently has 12.1 million active users online and, according to the Australian Bureau of Statistics, over 66 per cent of Australian households access the internet.

Each active user is spending over 43 hours a month online, visiting around 68 websites and looking at each page for around 52 seconds.

“The relationship between customers and business has also been revolutionised by the internet,” said Todd.

“More people pick up their mouse to ‘speak’ with businesses than they pick up a telephone.”

Three insightful and practical sessions will be held over two days at the Sandbar in Brunswick Heads, two sessions on March 22 from 5pm-9pm which include dinner and networking, and the third session over breakfast on Tuesday, March 23, from 7.30am-9am.

The sessions will cover the online marketing essentials of cost-effective and optimal use of the internet, Web 2.0 and the latest social media tools, and businesses will leave with take-home materials to start their own online marketing.

Topics will include:

Get online and get found – what you need to know about the internet to help your business survive and prosper
What makes a good website a great website
Tips to boost your website rankings in Google
What are content management systems and how can they help you
Search engine advertising
Email direct marketing and newsletters
Using Google maps and Google local business
Domain names and email addresses
Web 2.0 and social media – low cost with high results.
What you could be doing to make the most of social media including Facebook, Twitter, Flickr and blogs.
DIY ideas to help promote your business using social media.

Places are limited to 30, so to reserve a place for one or more sessions with Helen Wheeldon, phone 6695 1003 or email Applications close on Thursday March 18.

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