It is now Club Byron and it’s a name change, according to board chairman Jim Clark, that reflects the changes in the town itself.
Mr Clark said it was also aimed at broadening the club’s appeal in what was a very competitive market.
He said while bowls was ‘still a huge part of the club’, members had been talking for a long time about changing the club’s image.
“The town of Byron Bay has changed a lot and the new name reflects those changes,” he said.
Mr Clark said the club already had strong associations with the Byron Bay Cricket Club and the Byron Bay Malibu Club and would be looking to form associations with other sporting, cultural and community groups in the town.
The club, which has just under 1000 members, about 100 of whom are bowlers, is popular with backpackers who play barefoot bowls.
Recently it promoted a lawn tennis exhibition on one of its greens, and is planning a barefoot lawn tennis competition next year.
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